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Suddenly the same profile picture everywhere

HOOK

Suddenly the same profile picture everywhere — beach operators are showing a united front online

FACTS

  • Many beach operators switched their social media picture to ‘We are baigneurs’
  • The move comes just before 24 beach concessions are redistributed among 36 candidates
  • Operators say it is mainly about pride and solidarity, not an open protest

TAKEAWAY

Everyone feels the pressure, so the group is sending a subtle but very visible message.

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